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Naoto Fukasawa

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Naoto Fukasawa was born in Yamanashi in 1956. He graduated from Tama Art University’s Product Design Department. As an in-house designer, he engaged in the design of microelectronic devices including watches.
Fukasawa moved to the United States and joined IDEO in 1989. Fukasawa was mainly involved in the design of computers and electronics for companies in Silicon Valley, medical equipment, furniture and sporting goods. In 1996 he returned to Japan, where he set up and headed IDEO’s Tokyo office. In 2003 he established Naoto Fukasawa Design.
Fukasawa taught at Musashino Art University. He taught Integrated Design at Tama Art University from 2014 as a professor. He authored some books such as An Outline of Design (TOTO) and co-authored others such as The Ecological Approach to Design (Tokyo Shoseki). As of 2012, he is one of the co-Directors of 21 21 DESIGN SIGHT, Japan's first design museum.
Fukasawa’s approach for product design is very original and his “Without Thought”, and “Design dissolving in behavior” are internationally supported. Fukasawa regards achieving simpleness in design as a way to achieve completeness and harmonious relationship between users, objects and environments as a purpose for design. Such a way of thinking is also described as “Outline”. Outline is about defining the boundaries of relationships between objects, people and environment. Today, Fukasawa is based in Tokyo with his small team and collaborating with many international leading companies.

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