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Danese Milano

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Danese was founded in 1958 by Bruno Danese and Jacqueline Vodoz showing one-of-a-kind artistic production. A landmark meeting with Bruno Munari and Enzo Mari marked a step forward from the production of unique objects to serial production. Thus was born a new collection of home objects no longer addressed just to an elite market. Danese became a real experimental laboratory for the concept and production of serial objects through the 1960s and 1970s. In 1991 the activity of Danese became the property of Cassina-Alias. We can say these were years of standstill in which the brand slowly decayed; as a matter of fact the production was only limited to objects for office environments. In 1999 Danese found again its own leading role in the diversified universe of Italian design thanks to the take-over of the company by Carlotta de Bevilacqua, who became sole administrator.

They re-established itself as a leader in improving quality of life in the corporate environment. It now faces the challenge of contemporary perspectives as the relationships between human beings and objects change and evolve at a rapid rate according to new lifestyles. The immediate results are designs which allow a flexibility of usage and function.

The widening of their collection allowed the company to become commited to ethical environmental practices. In fact, the practice of design and production there was changed inside and out, aiming for continuous improvement to the intelligence as well as the poetic expression of new designs.