The Italian city of Venice has long been associated with high-quality glassware. This centuries old tradition has been carried over into the modern era by talented Italian glassware makers based in and around the city of Venice. Venetian glass is famous the world over for its vibrant colors and elaborate designs. Their elegant creations used to grace the abodes of royalty and nobles in the past. In the modern era, Venetian glassware makers continue to shun mechanized mass production in favor of their authentic artisanal production involving specialized handmade techniques, creating truly unique works of art in the process.
This page will introduce you to one of the finest purveyors of handcrafted glass lighting in the world, from that part of the world. The company has been gaining a growing international audience thanks to its contemporary and elegant designs of indoor lighting lamps and chandeliers made from high-quality Venetian glass. The following FAQ will provide a brief introduction to this company and its products.
1. What is Vistosi, and where is the company located?
They are a renowned Italian glass and lighting manufacturer. The company was originally founded on the islands of Murano, in Northern Italy. Murano is a set of small islands in the Venetian Lagoon region, famous for its centuries-old tradition of high-quality glass manufacturing. The current headquarters and modern, state of the art manufacturing facilities of the company are located in Mogliano Veneto, a small town in the province of Treviso, 30 km north of Venice.
2. What is the lead time for their products?
The company's modern manufacturing facilities in Italy can handle most orders within a period of 1-2 weeks. The finished products are shipped through UPS direct to customers all over the world. The company puts a high premium on customer service and satisfaction.
3. Can you tell me a bit more about the history of the company?
The origins of this Italian brand can be traced back 400 years to Venetian glass-makers based on the islands of Murano. The islands of Murano became a center for high-quality glass production sometime in the 14th century. The Venetian Republic decided to shift the entire glass industry to these islands to protect the wooden buildings in the city from the fire hazards of glass furnaces.
The Gazzabin family, established by Vincenzo Gazzabin in the 16th century, were the progenitors of the centuries old glass-making tradition of this brand. The earliest records of the family name date back to 1585. In 1640, the family expanded its operations with the acquisition of a major glass furnace in Murano, the Al Bastian furnace.
The brand name originated in 1690 with the baptism certificate of Gerolamo Gazzabin, a great, great-grandson of Vincenzo Gazzabin. He had the nickname "Vistoso" added as part of his surname. Soon the name became a permanent addition to the family business, and the creations of the Gazzabin family were labeled like that from then onwards.
The family glass business flourished in the next century, and in 1791, Giobatta Gazzabin rose to become the head of the Master Glass maker's Guild in Murano. This high point was followed by 150 years of dwindling fortunes as the Venetian Republic fell into terminal decline.
This Murano brand got a fresh lease on life after the Second World War when Guglielmo V., Murano native and a direct descendant of the Gazzabin family, started his own glass furnace in his homeland. After a few decades, the company started focusing on glass lighting, a hugely successful venture spearheaded by Guglielmo's grandchildren Gino and Luciano.
The 1960s saw Gino and Luciano take the company to new heights, thanks to collaborations with Gae Aulenti, Adalberto Dal Lago, and Ettore Sottsass, some of the finest designers of that era. The defining moment came through a collaboration with Angelo Mangiarotti, the genius architect, and designer. His masterpiece, a design of crystal hooks created in 1967, continues to be the signature piece that exemplifies the brand's design ethos. The fruitful collaborations with talented designers continued in the 1970s with the creations of Vico Magistretti, Albert Leclerc and Ettore Sottsass Jr gracing the company catalog in this decade.
In 1989, the company entered a new era of management with the acquisition of the brand by Giancarlo Moretti, a pioneering Murano businessman with vast experience in the glass industry. This was the beginning of the modern iteration of the company. The ensuing decades witnessed a period of intense innovation and reorganization of the Vistosi lighting catalog, with new design collaborations and acquisitions.
Combining innovative robotic "water-jet" cutting techniques with traditional blown glass craftsmanship, their unique branded glass in the 21st century created shapes and designs that were hitherto impossible to produce. Other innovations include hot spinning and glass silvering techniques applied to three-dimensional glass.
The company completed 60 years of operations in 2006. The last decade has seen a steady stream of innovations, achievements and new collaborations with the likes of Gucci, Bvlgari, Porro, Feg and Ovi. There has been increased integration of technology into all aspects of the production and marketing process. In the last 30 years or so, the firm has transformed itself from a domestic Italian glass and lighting manufacturer to a global brand with 70% of sales revenues coming from outside Italy.
4. What is their strategy?
The company is rooted in the hallowed Venetian tradition of high quality blown glass manufacturing. But rather than rest on the laurels of this fine tradition, their main strategy is to discover new ways to combine skilled craftsmanship with innovative techniques.
On the design front, the company has made it a habit of collaborating with some of the greatest master designers each era. From robotic glass cutting to silvering, chrome plating, cold working and using traditional Murano vase making techniques on glass surfaces, the company has been pushing the envelope when it comes to glass lighting design and manufacture.
Along with all this innovation, there is also a constant drive towards customer satisfaction. From improved packaging to an exhaustive list of certifications ranging from ISO, ENEC, and CE to UL and ETL, the focus is always on providing the best experience to the consumer. Along with that, the development of digital platforms enables the customers and retailers to better connect with the company and get real-time updates on their orders.
They have also focused on expansion into foreign markets in the last few decades and has acquired several brands with a strong commercial presence abroad.
5. What are their policies and business ethics?
The company pursues a policy of utmost Fairness, in its treatment of all stakeholders, including customers, suppliers, and employees, abstaining from inappropriate or unfair practices. This includes:
• Full disclosure regarding product details
• Fair pricing policy
• Commitment to quality
• Transparency in terms and conditions
• Maintenance of a safe and healthy workspace
• Zero discrimination of employees on any basis of ethnicity, religion, or politics
Full adherence to consumer data protection laws and guidelines
The company also has a strict anti-bribery policy and takes a clear stance against corruption of any and all kinds. The company is committed to operating in full compliance with local and international laws.
Their environmental policy is based on the following principles:
• Use of recycled or reusable materials for packing and shipping
• Improved energy efficiency in all aspects of production
• Reduction of scrap and wastage to a minimum
• Use of biodegradable chemicals in the manufacturing process
• A constant commitment to increasing awareness about the environment among all stakeholders.
6. What are their most popular collections and models?
The Diadema Collection
This is an elegant contemporary/modern collection of lighting by the Milanese designer duo of Romani and Saccani. The collection includes chandeliers, table lights, ceiling lights, wall lights and floor lamps, all based on the same design element of a rod of clear glass. The lighting is crafted from glass tubes with a chrome finish, available in different color combinations. The glass tubes diffuse the light in myriad unique ways, giving a touch of class and sophistication to any room. They use incandescent lamps. The Diadema is available in clear, amber and multicolor variants.
The Damasco Collection
This collection, designed by Paolo Crepax, is hand made by the master craftsmen at the company's Treviso manufacturing facility. The incredibly unique manufacturing process involves creating a crystal body using the centuries old mouth-blowing technique of the Murano glass blowers. The body is then manually covered with molten threads of glass to create a cocoon-like design. These pendant lights are available with a nickel body and a choice range of colors.
The Giogali Collection
Perhaps the most iconic of all design series from Vistosi lighting stable, the collection is truly unique. Originally designed by Angelo Mangiarotti in the 1960s, this collection has undergone constant updates over the decades. The collection includes chandeliers, pendant lights, floor lights, wall lights and table lights. The highly evocative design involves interconnected hooks of crystal/glass, with no other external support structures. The result is an instantly recognizable design of simple interconnected curved glass rings that diffuse light in ways that you have experienced never before. Like all Murano lights from this brand, you get several different options for customization, including different shades of colors.
The Lio Collection
This series is all about minimalism, with a very simple transparent cylindrical design with an added white band on the inside of the lamp. This allows the light source to shine with maximum brightness, creating a delightful aura in any room. The series includes all kinds of lighting, from pendant lights to wall sconces. It can be combined with either incandescent lights or LEDs, depending on the choice of the customer.
All these collections share one hallmark: they are all handmade by expert craftsmen, using authentic Murano glassware techniques. And since they are all handmade, each piece is unique, and no two pieces that come with the company name are alike. That kind of individuality is the USP of authentic Murano lights manufacturers. For an in-depth look at more collections, check out the company website: https://www.vistosi.it
7. What is the warranty on their models?
All their branded products come with an extended two-year manufacturer warranty. Traditional Murano techniques ensure that each piece of glass is extremely durable. And with the recent advances made by the company in their R&D, their lights are tougher than the average glass or crystal fittings.
8. Is there a video I can watch about them?
Yes, in fact, there dozens of interesting videos about the company, and their glass-making process available on YouTube. They have their dedicated YouTube channel as well.
Though most of the videos are in Italian, they have English subtitles and can be enjoyed by a global audience. The videos include interactions with their team of designers, behind the scenes look at the traditional Venetian glass blowing process, and the company special events. Of particular interest are the videos depicting the specific collections, like the Lio or the Damasco.
This is a company with centuries of heritage and fine craftsmanship behind its brand. And with their focus bringing together creative genius with modern technology, they have created some amazing blown glass work over the years. If you want truly unique, one of the kind pieces to light up your homes and living spaces, then Murano glass lightings are a perfect choice.