Carlotta de Bevilacqua is one of the major players in the world of contemporary architectural and design. She is a designer, entrepreneur and fully established university lecturer. She was graduated in 1983 in Architecture at Politecnico in Milan. She is the head of her architectural and design office and is responsible for architectural planning and interior decoration Italy and worldwide. As a designer of wide experience and Art Director of Memphis and Alias from 1989 to 1993, she developed important research of artificial illumination, producing innovative concepts and products for Artemide. Such innovations have led to new performances, experiences and sensorial incentives in this arena. Until 2004 Carlotta de Bevilacqua was Chief Executive Officer (CEO) for the Brand Strategy & Development organization within the Artemide Group, with responsibilities in the areas of Marketing, Communication and Vision & Strategic Futures. In 1999 Carlotta de Bevilacqua acquired Danese, the leader in Italian design in the 60’/70’s. In a very short time, she revived it, gaining new market shares and a new leadership. Recently, Danese LTD has been funded in Hong Kong to penetrate new eastern markets. Important productive and distributive agreements have been stipulated in Canton, China. As a fully established university lecturer for the Industrial Design of the III Architecture Faculty Graduate Class, Design Faculty of Politecnico in Milan, Carlotta de Bevilacqua was, from 1999 to 2001 a workshop lecturer and Project leader of innovative products within the Design Strategico Master (Mip) Program at Politecnico in Milan. From 2001 to 2004, she was a lecturer in the Design Master Program at Domus Academy in Milan. Carlotta de Bevilacqua frequently lectures at Bocconi University. Carlotta de Bevilacqua’s presence at conventions and seminars, organized by Institutes qualified to explore the changes in the contemporary society and in the international markets, is very much appreciated.