Retail Store Lighting in todays modern shopping environment
Lighting is an important tool in retail marketing. Good retail store lighting can be used to target and attract new customers, build store image and subtly persuade the customers to purchase your merchandise. The subject of consumer behavior has widely studied the behavioral patterns of customers. Research has proved that strategically placed retail store lighting can increase sales and consequently increase profits..
Previously were used only for illumination purposes but nowadays modern shopping mall lighting has gone a step ahead and has become an important part of image building of any business. Hence a designer store or boutique would use expensive lighting fixtures to enhance the quality of their merchandise as compared to a dollar or pound shop that use the basic fluorescent lighting in their stores.
Brands and retailers who have understood the importance of modern lights are usually more successful than their counterparts. Mood lighting created with colorful LED bulbs can be used to make customers linger around in the stores a bit longer which often results in a compulsive purchase. Items like jewellery, chocolates, potpourri, etc are all compulsive purchase items hence these products should be highlighted using track lights so that the moment the customer walks in these are the first things that a customer sees.
Creating a diffused light effect with recessed and track lights in display windows of the shopping places attracts customers passing by. Recessed lights can also be used to illuminate shelves on which merchandise is stacked. You can use different colored bulbs to complement the color of the merchandise. This increases the aesthetic and visual appeal of the store and merchandise.
You can create the elegant ‘gallery’ type atmosphere by using wall sconces that illuminate the retail store with a wavy spotlight. This makes the store look bigger and upscale. The image created about your retail locations will be of high quality, exclusiveness and expensive. Whatever the lighting fixture used, you must ensure that they are cleaned regularly. Luminaire Dirt Depreciation caused due to accumulated dirt can spell disaster for the store image and sales.
The walls , if decorated can be highlighted using track lights. The dimmer switch on these lights can be used to adjust the level of illumination to match the main lighting fixture. You can use colored glass hanging pendant lights as the main illuminating light fixture. They are not only easy to maintain but add a touch of style and elegance to your store. The hanging glass components are changeable and hence you can change the appearance of the main lighting fixture to match the current trends in the fashion industry.
Mirror lights in trial rooms are a must have. These allow the customers to comfortably view their appearance as they try on new garments. Place these on either sides of the mirror to prevent glares and shadows.
Modern retail store lighting encompass much more functionality than being simple sources of illumination hence use these modern light fixtures to add drama to your store with several layers of lighting.
